Product Marketing Manager | 2018 – Present

QC Career School | Ottawa, ON

• Leads the entire marketing strategy of QC Makeup Academy and QC Pet Studies, including PPC advertising, product promotional events, email marketing, and SEO

• Responsible for managing a monthly budget of $100,000 on digital advertising, resulting in year over year increase in company profit

• Provides effective ongoing competitive analysis to support the company’s product positioning, promotional efforts, and product development

• Completes weekly comprehensive financial analyses, including a profit model, in order to enable recommendations on marketing strategies to senior management 

• Reorganized the company’s paid search and display campaigns to increase conversion rates and sales and to improve campaign efficiency

• Developed and oversaw search engine optimization strategies to increase the company's organic search results and raise brand awareness

• Implemented lead nurturing strategies to build relationships with customers and drive sales, including writing nurture emails and implementing remarketing campaigns

• Supported the launch of new courses to penetrate new markets, including conducting market research, defining product positioning, and creating promotional content

• Created an engaged community of students on Facebook through “Virtual Classrooms”, which has a consistent membership growth of 7%

• Supervised and trained a team of employees to execute informational webinars, resulting in a 50% increase in webinar attendance and related sales
   

Marketing Coordinator | 2015 – 2017

QC Career School | Ottawa, ON

• Collaborated with marketing managers and sales team to develop customer personas and messaging to target customers’ pain points

• Conducted keyword research to generate effective keyword lists for the company’s PPC campaign 

• Analyzed data on Google Analytics, Moz SEO Software, and Microsoft Excel to recognize the company’s online traffic trends and patterns

• Assisted in the development and implementation of QC Career School’s Affiliate Program

 

Digital Media Assistant | 2014

Gusto TV | Ottawa, ON

• Took part in developing digital media and web content to support the web presence of Gusto TV

• Assisted in graphic design initiatives to support upcoming show launches and promotional contests

• Conducted research on broadcast industry and food industry in order to support national marketing and branding initiatives

• Organized industry data with the use of Microsoft Excel allowing for directed decision making

 

Receptionist | 2008 – 2014

Tutti Muzik | Ottawa, ON

• Addressed customer concerns and inquiries developing strong relationships and customer satisfaction

• Managed services calendar between instructors and students and provided supporting materials for instructional sessions maximizing effective learning

• Managed equipment rental agreements, receiving and processing payments on due dates

• Communicated music school policies to new customers and responded to inquiries about services offered in order to promote quality music lessons

 

Junior Business Analyst | 2013

Health Canada | Ottawa, ON

• Applied TBS Stage/Gate Project Management Methodology to support the completion of several

• Investment Plan Projects aimed a modernizing Health Canada’s Regulatory Framework

• Conducted research in order to drafted presentation decks and briefing notes for presentation to various working groups and management teams allowing for directed decision making

• Led testing on business to business gateway allowing Health Canada, the US FDA, and regulated health product companies to operate in an electronic environment

• Supported operational and financial reporting cycles through the development of templates

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